Clinical Clicks brings years of experience in HIPAA-regulated services to dental clinics exclusively.
About Sean.
Sean Ridley
Founder, Clinical Clicks
Sean has spent 3 years running paid search for clinical services before bringing that specialty to Clinical Clicks. His experience started inside agencies working with physical therapy practices. From there he was able to experience a market where patients search in acute pain, make fast decisions, and want to schedule with someone ASAP. It’s this understanding of the patient experience and his background with HIPAA compliance that makes Clinical Clicks different.
A Google Ads specialist with years inside HIPAA-regulated clinical services — not a generalist agency.
Most agencies pitch dental practices without any grounding in how clinical services actually work. They’ve never had to think about compliance from the inside, or run campaigns where the patient searching is in pain, making a fast decision — where one wrong keyword loses them forever. Clinical Clicks works exclusively with dental practices — because the compliance requirements, the patient behavior, and the funnel dynamics are distinct enough to demand a specialist.
I understand what you treat, not just what you sell
The difference between a cleaning, a cosmetic consult, and an emergency visit isn’t just campaign structure — it’s completely different patient psychology. I build campaigns that speak to each stage.
HIPAA compliance built in, not bolted on
No remarketing. No customer match. No audience targeting of any kind. Every campaign is structured around keyword and geo targeting only — the correct approach for covered entities from day one.
Cost per booked appointment — not cost per click
Most agencies show you impressions and CTR. I track phone calls (60+ second threshold), form submissions, and booking completions. If it doesn’t lead to a patient in the chair, it doesn’t count.
Maximize Conversions — structured correctly
Every campaign runs on Maximize Conversions with tracking verified before launch. High-intent keywords only: “dental implant clinic near me,” in dedicated ad groups.
A clear process for busy practice owners.
No agency jargon. No lengthy onboarding.
01
Free discovery call
30 minutes. We review your setup and identify exactly what needs to change, why, and in what order.
02
Campaign architecture
One ad group per service. HIPAA-compliant structure from the ground up.
03
Launch + conversion setup
Call tracking and form completions through WhatConverts. Everything verified before going live.
04
Monthly optimization
Weekly negative keyword reviews, targeting adjustments, and plain-language reporting.
Your investment.
No hidden fees, no surprise scope. What you pay and what you get.
MONTHLY GOOGLE ADS MANAGEMENT
Starting at $750 /month, plus ad spend
One-time $500 setup fee — covers the account audit, campaign build, and conversion tracking verification.
✓ Full account audit and HIPAA-compliant restructure
✓ Campaign architecture by service type
✓ Call tracking, form tracking, and conversion verification before launch
✓ Weekly negative keyword reviews and targeting adjustments
✓ Monthly plain-language performance reporting
✓ Direct access for questions — no account manager hand-off
First 90 days required to properly build, launch, and optimize. Month-to-month after that — cancel with 30 days notice.
Frequently asked questions.
Straight answers, no sales language.
How fast will I see results?
Most accounts show qualified traffic and call volume within the first 2–3 weeks. Meaningful improvement in cost per booked appointment typically takes 60–90 days, once the account has enough data to optimize against.
Is there a contract, or can I cancel anytime?
The first 90 days are required — that’s how long it takes to build the campaigns correctly, launch them, and gather enough data to optimize. After that, it’s month-to-month. Cancel with 30 days notice, no questions asked.
How much does this cost?
Management starts at $750/month plus your ad spend. There’s a one-time $500 setup fee that covers the account audit, campaign build, and conversion tracking verification before anything goes live.
Do you require access to patient data or PHI?
No. Campaigns are built on keyword and geo targeting only — no audience lists, no customer match, no PHI ever enters the ad platform. That’s core to how every account is structured, not an add-on.
What if I already run Google Ads — can you just take over my existing account?
Yes — most new clients come in with an existing account. We start with a full audit, then restructure for compliance and performance without losing your account history.
Do you work with practices outside dental?
No. Clinical Clicks works exclusively with dental practices.
What results can I actually expect?
Results vary by market, service type, and how competitive your area is. What you can expect from day one: conversion tracking that actually works, qualified call and form volume from the first few weeks, and a cost-per-lead that improves as the account builds data. General dentistry campaigns typically convert faster. Implants and cosmetic services run at higher CPCs but also higher patient value. We don’t promise specific numbers before seeing your market — but you’ll have full visibility into what’s working from the first report.
How involved do I need to be day-to-day?
Minimal. After the initial setup call, most clients spend about 15 minutes a month reviewing the report. Day-to-day optimization is handled for you.
Book a free 30-minute discovery call.
We’ll review your current setup — or map out what a new build would look like. You’ll leave with a clear picture of what’s costing you patients and exactly what to fix first. No pitch, no strings.
